The musings of Nobel laureates, economists and scientists are coming to the market-town of Stowmarket as the Museum of East Anglian Life (MEAL) plays host to the University of Cambridge’s 100 Questions (produced by its Sustainable Leadership Programme). The installation contains provocations from amongst others Wangari Maathai, Nicholas Stern and Jonathan Porritt. Visitors, it is hoped will be inspired to add their own prescient questions to press policy makers as they grapple with the political challenges of climate change. Two questions grabbed my attention, one from Simon Schama, “How do we mobilize culture – pop and high – to create the words, images and music – that will make the destruction of the planet and its irreversible loss to our posterity, the cause of the world’s people?” The other question was from Sarah Severn, Director of Horizons “How might we break through the paradigm of continuous economic growth as the only viable future for humanity?”
To me there is moral and social imperative to enjoying more with less. A range studies have shown that despite GDP tripling in 30 years, people in the West live in poorer environments, suffer from greater levels of mental illness and are generally more unhappy than their counterparts in many developing countries. According to the New Economics Foundation’s Happy Planet index Costa Rica and Vanuatu are far better places to live than the UK which was 74th out of 200 countries surveyed whilst the US languished in 114th place. Richard Wilkinson and Kate Pickett’s brilliant The Spirit Level (2008) drew on research from over 100 countries and concluded that more equal societies almost always do better. People who lived in countries where the gap between rich and poor was narrower were invariably happier and had a lower carbon footprint.
At MEAL we’ve been attracted to the idea of interpreting the lives of people in rural East Anglia in terms of their well being. In 2009 we launched an online exhibition When Were We Happy which tried to compare comparative levels of well-being in the village of Stowupland in 1850, 1901, 1940 and 2009. The museum’s business planning is now based on NEF’s five ways to well-being. All our activities should ensure that people make new friends, are more active, learn something new, look at the world differently and give back to their communities in some way.
Next year we are putting on a small exhibition about Trust. We are trying to articulate why levels of trust appeared to be higher in communities 100 years ago than they are today. There are many everyday objects such as bottles of herbal medicine prepared by the village ‘midwife’ which show the health of a community was based on reciprocity, non-monetary transactions which built strong social networks and relationships (‘social capital’ in today’s parlance). According to the economist and Labour peer Richard Layard in his book Happiness (2007), those societies which are more trusting have high levels of democratic participation and religious faith and are made up of communities which are homogeneous and whose members have strong family ties and common interests.
However if living a good life which doesn’t cost the earth consists of having less and living in strong, safe but almost static communities, the future seems wholesome but unattractive. The cultural challenge remains trying to steer a course between the devil of hair shirt environmentalism and the deep blue sea of Daily Mail reaction